Sutrakaar, meaning “The one who weaves”, is a homegrown Indian brand founded in 2017 with a deep commitment to sustainability, heritage, and craftsmanship. At the heart of Sutrakaar’s philosophy is a simple yet powerful mission to weave a sustainable future by upcycling discarded materials into handcrafted lifestyle products that are both aesthetic and ethical.
The brand's product journey begins where waste ends. Sutrakaar transforms discarded paper and textile waste into beautiful and functional creations using hand-spinning, weaving, and crafting techniques that are rooted in traditional knowledge systems. This zero-waste approach not only diverts waste from landfills but also empowers artisans and preserves India’s weaving traditions.
Sutrakaar’s collections include fashion accessories, home décor, office stationery, and corporate gifts, all made from handwoven paper yarns and recycled cotton. Whether it's a laptop bag made from spun newspaper fabric or a handbound diary wrapped in cotton and paper yarn, every item is infused with meaning, care, and environmental responsibility.
The brand has earned a trusted reputation among corporate clients and institutions, having worked with organizations such as Cloudnine, Evosys, Six Senses, The India Craft Project, IITs, the Ministry of Skill Development, and GIZ. These partnerships reinforce Sutrakaar’s position as a sustainable design partner for companies seeking eco-conscious gifts with modern design sensibilities.
Sutrakaar’s hero products include laptop bags made from upcycled newspaper yarn and scrap fabric, padded with cotton wool and finished with antique brass zippers. Fully customizable in size, color, and style, they are 90% biodegradable and blend elegance with eco-ethics.
Diaries and journals, hand-bound with recycled cotton paper and handwoven sleeves, such as the Handwoven Spun Paper Diary and Paper Strip Diary, are offered in multiple sizes (A5, A6) with options for hard or soft binding. These diaries are 100% biodegradable and available in 30 to 100 pages per unit.
Pen stands, card wallets, and zip pouches crafted from corrugated boards and newspaper yarns, lined with upcycled textiles, are sturdy, functional, and available in several aesthetic variations.
Photoframes, bookmarks, and LED decorative candles that double as elegant desk accessories and thoughtful eco-gifts enhance Sutrakaar's appeal to gift buyers and stationery lovers alike.
All of Sutrakaar’s offerings are customizable, whether it’s color themes for large orders or branded gift boxes for corporate hampers. They also provide curated gift boxes that package together diaries, stands, pouches, and candles, ideal for events, employee gifting, or festivals.
The brand stands out not only for its design ingenuity but also for its role in social entrepreneurship. It employs artisans and women from underserved communities, creating economic opportunities and fostering dignity through craft.
With sustainability now a critical criterion in how businesses and individuals make purchasing decisions, Sutrakaar provides a meaningful alternative to mass-produced, plastic-laden goods. It is not just a design label, it’s a movement toward mindful consumption, ecological responsibility, and storytelling through material.
From boardrooms to homes, Sutrakaar enables people and companies to align their values with their everyday choices. Each Sutrakaar product tells a story not only of style and function, but of purpose and impact.
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