Beardo is one of India’s most innovative and stylish men’s grooming brands, built on the pillars of quality, attitude, and bold personal expression. Launched in 2015, Beardo has become a trendsetter in the male grooming space, offering a wide range of products that help men take control of their style and self-care routines. From beard oils and serums to face care, fragrances, and grooming tools, Beardo has created a strong presence across the country.
At the foundation of Beardo’s success is its focus on specialized formulations crafted using high-performance ingredients like almond oil, tea tree, charcoal, and argan oil. The brand combines nature and science to deliver grooming products that are effective, safe, and made for Indian skin and hair types. Its product development is backed by stringent quality control and modern production techniques, supported by the parent company, Marico.
Beardo’s product range includes Beard Care, Hair Styling, Face & Skin Care, Fragrances, Bath Essentials, Grooming Tools, and curated Gift Sets. Whether it’s moisturizing your beard, styling your hair, or freshening up with a bold perfume, each Beardo product is designed for ease, impact, and confidence.
The brand’s design and marketing approach embrace rugged masculinity and modern minimalism. With sleek black packaging and a confident tone of voice, Beardo stands out in the cluttered grooming market. Its messaging encourages men to own their uniqueness and personal style.
Celebrity endorsements have played a key role in Beardo’s image-building. Brand ambassadors like Suniel Shetty, Shahid Kapoor, Yash, Hrithik Roshan, and Vicky Kaushal have helped position Beardo as a bold and aspirational brand for young Indian men. Campaigns such as #AlwaysABeardo and #BeYourself have further enhanced its identity.
Beardo’s curated gift sets are a hit during festive seasons and for corporate gifting. Sets like the Godfather Gift Kit or the Whisky Smoke Collection combine utility and elegance, making them popular across all age groups. Their growing collection of electric grooming tools, including beard trimmers and comb kits, complements the brand’s styling range.
Distribution has expanded rapidly, both online and offline. With a robust D2C model through its website and presence on platforms like Amazon, Flipkart, and Nykaa, Beardo ensures national availability. Offline, it’s present in over 15,000 salons and premium outlets, strengthening its retail reach.
Beardo is also mindful of sustainability. The brand focuses on cruelty-free, paraben-free, and skin-safe formulations, and uses recyclable packaging across many products. Its efforts align with the growing eco-conscious mindset of modern consumers.
In just a few years, Beardo has earned several industry awards, including recognition from Channelier as the Best Fragrance Brand and Best Grooming Brand. With an expanding global footprint and a strong digital following, Beardo continues to lead India’s men’s grooming revolution.
Whether it’s your beard, skin, or scent, Beardo helps men look sharp and feel confident every day. It’s more than grooming, it’s a lifestyle crafted for bold individuals who take pride in being themselves.
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