Help us Green is a purpose-driven brand transforming India’s sacred traditions into a force for environmental and social good. Founded by Karan Rastogi, the brand was born from a moment of reckoning along the Ganges, watching discarded temple flowers pollute the holy river. From this insight emerged a revolutionary idea: flowercycling. Today, HelpUsGreen is the world’s first company to upcycle floral waste from religious ceremonies into eco-friendly lifestyle and wellness products.
Every day, the brand prevents up to 2.5 tonnes of flowers from ending up in water bodies by converting them into handcrafted incense sticks, cones, dhoop, and compostable products. Their model not only reduces pollution but also preserves the sanctity of floral offerings by giving them renewed purpose. At the heart of this green revolution is a circular economy approach where rituals become renewables, and waste is reborn as beauty.
Equally powerful is HelpUsGreen’s commitment to women’s empowerment. Its Green Women Brigade comprises rural women artisans who hand-roll every stick and cone with care and precision. This initiative provides livelihoods, dignity, and safe working environments to hundreds of women, many of whom are from marginalized communities. By offering not just fair wages but also holistic support, HelpUsGreen empowers these women to shape their futures with independence and confidence.
HelpUsGreen’s product range is a celebration of sustainability, craftsmanship, and culture. From luxurious incense to festive candles, each item is designed to honor traditions while minimizing environmental impact. The showcase of 18 distinct hampers, curated for thoughtful gifting during Diwali and beyond. These hampers combine signature floral incense with beautifully crafted accessories like ceramic diyas, rangoli kits, eco-friendly Ganesha idols, metal lamps, edible gifts, and even plantable crackers.
Each hamper tells a story. Hamper 2, for instance, includes incense sticks, a pooja kit, and camphor in multiple fragrances ideal for ceremonial gifting. Hamper 7 features an eco-Ganesha idol with paints, encouraging creativity and eco-awareness among kids. Meanwhile, Hamper 16 offers a rich mix of snacks, rangoli art, and floral incense, combining celebration with conscious consumption. Some hampers, like Hamper 12, double down on incense formats offering both sticks and cones for a holistic aromatic experience.
HelpUsGreen’s catalogue design reflects vibrant Indian artistry with bold, colorful illustrations and storytelling. Each box is visually captivating and packed with thoughtfully arranged elements, making it suitable for both corporate and personal gifting. The use of recycled materials, plant-based dyes, and biodegradable packaging further enhances the brand’s sustainability ethos.
The company’s impact resonates across three key dimensions: environmental restoration, social empowerment, and cultural revival. HelpUsGreen is not just removing waste it’s reviving dying craft forms, rekindling the dignity of manual labor, and celebrating devotion in its purest, most responsible form. It stands as a symbol of how modern entrepreneurship can be deeply rooted in Indian values, yet deliver globally relevant solutions.
In an era of disposable consumption, HelpUsGreen offers timeless rituals reborn with modern purpose. Whether through a soothing incense stick, a delicately crafted candle, or a symbolic rangoli set, each product embodies a commitment to planet, people, and prayer.
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