SmartStars — Inspiring Creativity, Building Connections
At Tiger Pug B2B, engagement means more than communication it means creating shared experiences that connect people at an emotional level. SmartStars is one such program. It’s an innovative engagement platform that encourages young artistic talent while helping companies build meaningful relationships with their employees, customers, and business partners through creativity.
The Purpose Behind SmartStars
SmartStars is designed to discover, nurture, and celebrate young artists, children and young adults who express themselves through painting, drawing, digital art, photography, or mixed media. The program creates a space where imagination thrives, and where families and communities connect through art.
For organisations, SmartStars provides a powerful, purpose-driven engagement tool that builds goodwill, strengthens emotional bonds, and brings a sense of pride and belonging to everyone involved.
Who Can Use the Program
SmartStars is flexible and can be used in multiple engagement contexts:
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Employee Engagement & Family Programs
Companies can invite employees’ children to participate in annual SmartStars contests. It’s a wonderful way to celebrate creativity within the workplace community, foster family pride, and create emotional connection beyond the office.
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Customer Engagement Programs
Brands can use SmartStars as a creative outreach initiative, inviting customers’ children or families to participate. This transforms a simple customer relationship into a long-term emotional connection built on shared values and creativity.
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Trade and Channel Partner Engagement
For companies that work with distributors, dealers, or resellers, SmartStars can be run as a fun and inclusive family activity for their teams. It builds goodwill, reinforces partnerships, and creates memorable moments that strengthen loyalty.
How SmartStars Works
SmartStars is a turnkey engagement program managed end-to-end by Tiger Pug B2B. Each edition of the program revolves around a theme such as The World I Imagine, Our Planet, Our Future, Innovation and Technology, or Colours of Culture.
Participants submit their artwork online or through physical entries. Submissions are then reviewed by a panel of artists, educators, or brand representatives. Winners are celebrated through virtual or in-person exhibitions, digital showcases, and branded communication materials.
Brands can also use the winning artwork in creative ways, such as incorporating it into annual calendars, greeting cards, product packaging, or office displays. This adds a personal and emotional touch to the brand’s communication.
Engagement That Delivers Impact
SmartStars offers organisations multiple layers of engagement and visibility:
Internal connection – employees feel proud when their families are involved and appreciated.
Customer bonding – families associate the brand with inspiration, care, and creativity.
Partner loyalty – trade partners value being part of a program that touches lives and families.
Public goodwill – the program highlights the brand’s role in supporting young talent and community development.
SmartStars also generates authentic, shareable content for social media, helping participating brands tell an inspiring story that resonates with today’s audiences.
Why Brands Love SmartStars
Purpose with participation: It connects corporate goals with social and emotional impact.
Customisable and scalable: The program can be tailored to suit one office, one region, or a nationwide rollout.
End-to-end management: Tiger Pug B2B handles everything from theme design, communication material, artwork collection, judging, rewards, and recognition to event management.
Measurable outcomes: Participation rates, engagement data, and visibility metrics provide clear ROI and reporting.
Creativity as a Bridge
SmartStars transforms art into a bridge between brands and people. It reminds us that creativity has the power to connect across generations, across roles, and across business relationships. Every child who participates becomes a SmartStar, and every company that supports the program becomes part of a larger story, a story about imagination, empathy, and community.
Join the SmartStars Initiative
SmartStars is more than an art contest; it’s a celebration of creativity, family, and connection. Whether you want to engage your employees and their families, delight your customers, or strengthen your channel partnerships, SmartStars provides a joyful, inclusive way to do it.
Let your brand be the reason a young artist shines.
Connect with Tiger Pug B2B to explore how SmartStars can become part of your next engagement initiative, inspiring creativity and building lasting relationships.
To get a consultation on how SmartStars can create a custom program for your company, please write to b2b@tigerpug.com