JSTOR House of Cosmetics, also stylized as “Gesture,” is an Indian beauty and wellness brand redefining the personal care landscape with its inclusive, sustainable, and Ayurvedic-first approach. Founded in 2021 by industry professionals with over 21 years of combined experience in the cosmetics space, JSTOR emerged from a vision to create world-class skincare and haircare solutions that are proudly 100% Made in India.
With a foundation rooted in ancient Indian traditions and Ayurvedic wisdom, the brand emphasizes purity, purpose, and personalization. What sets JSTOR apart is its gender-neutral philosophy. At a time when beauty norms are being challenged and redefined, JSTOR offers a refreshing take: beauty that belongs to everyone. All of their products are unisex, carefully formulated to cater to diverse skin tones, hair types, and climate conditions.
The range is meticulously handmade, blending herbs, shrubs, fruits, and nuts into powerful formulations, ensuring that every bottle is a fusion of tradition and innovation. Central to JSTOR’s identity is ethical production. All products are free from SLS, parabens, phthalates, silicone, and mineral oil. They are also cruelty-free, vegetarian, and suitable for all seasons. This makes JSTOR not just a brand, but a commitment to safety, wellness, and the environment. Every purchase is a conscious gesture toward healthier beauty routines and a cleaner planet. The brand offers an expansive range of products across hair care, body care, and face care.
Hair care staples include red onion root activation oil, neem shampoo, reetha-green tea conditioner, and tulsi-neem-amla hair oil all tailored to combat dandruff, promote growth, and nourish follicles. For body care, customers can choose from herbal soaps like charcoal, honey, and lemongrass, as well as lotions, butters, and bath oils enriched with aloe vera, rose, and Ayurvedic herbs. In face care, offerings span lip balms, serums, face oils, toners, and SPFs formulated to treat, repair, and glow.
Beyond individual products, JSTOR also excels in gifting solutions. Their curated combos, hampers, and travel kits are popular for festive occasions, corporate gifting, weddings, and personal indulgence. These sets, such as “Glamour Duo,” “Essential Elegance,” and “Ultimate Glow,” come beautifully packed with thoughtfully selected items that represent the brand’s commitment to both quality and presentation. Importantly, JSTOR is not just a cosmetics label, it is a cultural revival project. The brand taps into India's rich botanical heritage and traditional rituals while aligning with contemporary needs for clean beauty and gender inclusivity. With a “Vocal for Local” badge and ISO certification, JSTOR positions itself as a proudly Indian brand with global standards.
In essence, JSTOR House of Cosmetics is more than skincare. It is a daily gesture of self-love, a celebration of tradition, and a statement of ethical living. Whether you are seeking hydration, rejuvenation, or a luxurious spa-like experience at home, JSTOR offers something that caters to your needs with authenticity and elegance.
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