Potli

Potli is a vibrant tribute to India’s living cultural heritage. Founded on the belief that stories make the best souvenirs, Potli offers a curated range of handcrafted gifts, artisan kits, and revival collectibles that connect modern consumers with India’s traditional art forms. Whether for personal gifting, travel mementos, or B2B hampers, every Potli product is designed to be thoughtful, authentic, and sustainable. 
 
The brand champions artisan-made excellence through a range of collections that span wooden block-printed tealights, coasters, keyrings, embroidered wall art kits, and cultural games. At the heart of Potli’s catalogue is a deep respect for India’s rich craft diversity from the Bidri metalwork of Karnataka and Ganjifa card art of Odisha to Tholu Bommalata leather puppetry from Andhra Pradesh and Madhubani painting from Bihar. 
 
Each piece is not just decorative; it is immersive. Potli’s “Make Your Own” culture kits allow users to paint their own Ganjifa cards or embroider a Madhubani motif with tools provided directly by artisans. These kits include hand-prepared surfaces like parchment leather or cotton fabric, brushes, bamboo pens, stencils, and color guides. By inviting users into the creative process, Potli transforms gifting into an experience of cultural learning and emotional connection. 
 
One of the brand’s most acclaimed collections is its Ganjifa card line. These hand-painted or digitally recreated round playing cards revive 16th-century Indian royal pastimes. The Dashavatara box set (₹19,500) features 120 hand-painted cards on recycled cloth paper. Other variants, like the Rtu Samhara series (₹19,000) and the Four Seasons deck, reinterpret seasonal changes and nature’s rhythms using Patachitra painting styles from Odisha. Each card is a miniature canvas that tells a mythological or environmental story. 
 
Potli's product design is anchored in storytelling. Tealight holders shaped like fish, elephants, and hearts are carved using block-printing techniques and finished in white-on-wood aesthetics. Wooden coasters are adorned with floral mandalas, while keyrings include laser-cut motifs strung with colorful beads. The designs feel familiar yet artistic, perfect for return gifts, housewarming tokens, and festive campaigns. 
 
Potli also brings a modern twist to traditional arts. Its Bidriware collection includes incense holders, plates, boxes, and tableware hand-inlaid with silver against oxidized black metal. These pieces, crafted by National Award-winning artisans, add a touch of elegance to contemporary homes while honoring centuries-old Persian and Deccan craftsmanship. 
 
For corporates and institutions, Potli offers customization on select SKUs from laser-engraved logos on coasters to bespoke packaging for culture kits. This makes it ideal for CSR-driven brands, heritage-conscious events, and curators seeking Indian-crafted gifts. 
 
What distinguishes Potli is its clear commitment to ethical sourcing and artisan well-being. A portion of every sale goes directly to the artists and families keeping these traditions alive. The brand’s packaging is plastic-free, using craft paper boxes, recycled fabrics, and hand-tied threads that enhance both aesthetics and responsibility. 
 
Whether you’re curating a Diwali hamper, welcoming international guests, or sourcing handmade wedding favors, Potli offers art with meaning. Every product holds a piece of India’s past, brought forward into a beautiful, useful, and memorable form. 
 
Potli doesn’t just sell gifts, it preserves legacy, empowers creators, and inspires connection. 
 
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