Cello is one of India’s most beloved and trusted household brands, with a legacy built on quality, innovation, and an unwavering commitment to enhancing everyday living. Established in 1967, Cello has grown to become a household name, offering over 150 product categories that touch the lives of millions of consumers. From opalware and cookware to hydration solutions, furniture, stationery, and electric appliances, Cello’s versatile portfolio makes it a one-stop destination for modern Indian homes.
At the heart of Cello’s success is its advanced manufacturing infrastructure. With 18 state-of-the-art factories across India and an in-house tooling and printing facility, the brand boasts an impressive manufacturing capacity. These facilities are equipped with global-grade technology, including advanced German opalware systems and Japanese PET production units. With over 11,000 employees, Cello ensures that every product that reaches the consumer is crafted with precision, consistency, and care.
Cello’s expansive range includes categories such as Opalware, Thermoware, Appliances, Hydration, Cookware, Glassware, Gift Sets, Household Essentials, Furniture, and the popular Kleeno cleaning aids. Whether it's keeping your food fresh with their insulated tiffin sets or staying hydrated with stylish, BPA-free bottles, every Cello product is designed with functionality and user comfort in mind.
The brand’s design philosophy merges aesthetics with practicality. Their cookware line features both non-stick and tri-ply stainless steel ranges, while their hydration series includes vacuum-insulated flasks, copper bottles, and modern glass options. Cello also offers electric tiffin's, kettles, toasters, and mixer grinders, bringing convenience and energy efficiency to Indian kitchens.
Cello’s gift sets are curated for occasions and corporate gifting blend utility with elegance. Sets like the Royale Hot Snack Set, the Classic Gift Set, and Duro Imperial are popular choices across age groups. The brand also excels in plastic and stainless steel furniture solutions, providing durable and easy-to-maintain products like storage cabinets, riser tables, and chairs suited for contemporary living spaces.
In the stationery segment, Cello’s Unomax range of pens is synonymous with smooth writing and ergonomic design, making it a top pick for students and professionals alike.
Cello’s commitment to sustainability and responsible manufacturing is evident in their practices. The brand has been recognized with multiple awards, including the Reader's Digest Trusted Brand award and the Plexconcil Award for outstanding export performance and environmental safety. Their plastic usage is optimized, and many products are recyclable and reusable, catering to eco-conscious consumers.
With a nationwide presence and a global footprint in over 65 countries, Cello is a testament to Indian manufacturing excellence. The brand continues to evolve, driven by its core values of trust, innovation, and customer satisfaction.
Whether it’s your kitchen, office, school, or outdoors, Cello adds comfort, style, and reliability to every space. It’s not just about products, it’s about creating experiences that make daily life more enjoyable and convenient.
Explore the full spectrum of Cello’s innovations and discover how they make life easier, better, and more organized one product at a time.
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