BRITA is a globally recognized name in water purification and filtration, renowned for pioneering innovations that have revolutionized the way people drink water. Established in Germany in 1966, BRITA has evolved into one of the world’s leading water filtration brands, serving over 70 countries with thoughtfully engineered solutions. In India, BRITA brings its global legacy with Made in Germany and Made in Poland products that reflect precision, purity, and practicality.
BRITA’s core mission is simple but powerful: to empower people to enjoy great-tasting, clean, and safe drinking water anytime, anywhere. With a growing focus on health and sustainability, the brand is helping Indian consumers reduce their dependency on bottled water while also minimizing their exposure to harmful contaminants commonly found in tap and stored water.
The brand’s offerings include a range of water filter jugs, tanks, filter cartridges, and water filter bottles, all enhanced with BRITA’s proprietary MAXTRA+ Micro Flow Technology. This multi-layer filtration system is designed to reduce chlorine, limescale, heavy metals, pesticides, and microparticles, while preserving essential minerals like calcium and magnesium. The result is not only healthier water, but also improved taste, especially for beverages like tea and coffee.
One of BRITA’s standout products is the BRITA Active Water Filter Bottle, ideal for on-the-go hydration. It features Micro Disc filtration using activated natural carbon from coconut shells, filtering up to 60 liters per disc. It is made from 100% BPA-free material, dishwasher-safe up to 55°C, and comes in colors like Fresh Blue and Fresh Lime. The Micro Disc filters out chlorine and microparticles (≥15μm) while allowing beneficial minerals to pass through, making it an excellent companion for fitness enthusiasts, travelers, and daily commuters.
For home users, BRITA offers the Marella Water Filter Jug, available in 2.4L and 3.5L (XL) variants. These jugs provide visible filtration through transparent bodies, feature flip-top lids for ease of use, and use the same MAXTRA+ technology for reliable and safe water purification. A built-in electronic memo reminds users when to change the cartridge, typically every 4 weeks. These jugs complement modern kitchens and make filtered water easily accessible without electricity or plumbing.
Larger families, offices, or small gatherings benefit from the BRITA Flow Water Filter Tank. With a generous 8.2L capacity, sliding lid, and convenient tap dispenser, it fits neatly on counters or inside refrigerators. It’s sleek, easy to refill, and the perfect solution for group hydration in homes, co-working spaces, or events.
BRITA also offers Maxtra+ replacement cartridges, available in multiple packs (1, 3, 5+1), each providing up to 4 weeks of use per cartridge. These cartridges reduce lime scale build-up in appliances like kettles and coffee machines and help maintain appliance longevity.
What truly sets BRITA apart is its ability to balance design, convenience, and environmental impact. By providing reusable, refillable, and durable filtration systems, the brand actively promotes a shift toward sustainable living. The company’s vision aligns with India's growing awareness around plastic reduction and healthier water practices, encouraging users to ditch single-use plastic bottles in favor of BRITA’s sleek, modern alternatives.
BRITA is more than a filter, it’s a lifestyle enhancement. Every product is a result of German engineering, global trust, and a commitment to health and sustainability. Whether you're at home, at the gym, or traveling, BRITA ensures that better water is always within reach.
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