Noise is India’s leading homegrown smart wearable and connected tech brand, redefining how users interact with lifestyle technology. Established with the mission to democratize access to premium smart devices, Noise has grown into India’s No.1 smartwatch brand for three consecutive years, and ranks No.2 in TWS audio and No.3 globally in wearables. At its heart, the brand is committed to innovation, design excellence, and delivering unmatched value.
Noise's product ecosystem is built for modern lifestyles. Their flagship smartwatch series, such as ColorFit Pulse, NoiseFit Halo, and ColorFit Pro 6 Max blend functionality and fashion. These smartwatches feature AMOLED displays, Bluetooth calling, 100+ sports modes, gesture control, and health tracking with the proprietary Noise Health Suite. Their bold designs, customizable watch faces, and durable builds make them ideal companions for fitness, work, and daily wear.
Complementing their wearables is the extensive TWS audio collection. Noise offers top-tier earbuds like Buds VS106, Master Buds (Sound by Bose), and Pure Pods that boast hybrid ANC, spatial audio, and long battery life up to 80 hours. These are engineered for immersive audio, low-latency gaming, and crystal-clear calls with quad-mic ENC. For those who prefer neckbands or headphones, models like Airwave and Noise Four deliver up to 70 hours of playback and exceptional comfort.
Innovation is central to Noise’s philosophy. Their in-house innovation lab, Noise Labs, incubates future-forward technologies including AI companions, smart fitness dashboards, and one-touch health reports. Their proprietary NoiseFit app is a hub for over 8 million monthly active users, with features like menstrual tracking, emergency alerts, community fitness challenges, and cloud-based watch face customization.
Beyond hardware, Noise is a lifestyle brand. Their design language reflects minimalism, precision, and performance, targeting youth who seek identity through technology. The brand frequently features in Forbes, Entrepreneur, and Economic Times, earning awards like “Bootstrap Champ” and “Bootstrapped Hero.”
Noise products are also widely adopted by institutions, gift curators, and tech-focused retailers due to their high utility, modern design, and universal appeal. Whether gifted for achievements, used as promotional merchandise, or included in lifestyle hampers, Noise devices deliver both function and inspiration. The brand’s flexible ecosystem supports seamless pairing with smartphones, tablets, and PCs, creating a connected experience for work, wellness, and entertainment.
Noise continues to push boundaries with in-house innovation through its Noise Labs, a technology incubator that focuses on future-ready product design and experience. It develops features that go beyond the device, integrating AI-powered dashboards, emergency alerts, menstrual tracking, and voice-assisted health summaries through the NoiseFit app. The app boasts over 20 million downloads and 8 million monthly active users, making it one of India’s most popular lifestyle platforms.
Noise’s recent launches include AI-integrated smartwatches like ColorFit Pro 6 Max Titanium, which combine titanium builds with GPS tracking, motion sensors, and EN1 processors for seamless performance. The Pure Pods and Master Buds, designed with spatial audio and Bose-powered sound, set new standards in the TWS category. Accessories like braided cables, smart tags, and GaN chargers complement their wearable tech, offering a 360-degree connected experience. As India’s most awarded wearable brand, Noise exemplifies balance between innovation, design, and function.
Its user-first philosophy, rapid feature updates, and consistent pricing make it a top choice among digital-first consumers. With roots in India and aspirations worldwide, Noise is a symbol of accessible innovation for everyone who values smart living.
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